White Cement Division (Grasim Industries Ltd. Birla Group) The account came in with a longstanding equity that boasted of being an unshakable Indian company producing the whitest white cement. The panorama of architectural finishes, applications and products from Birla White is replete with innumerable design combinations. It can stretch imaginations with unlimited design and colour possibilities for interior, exterior walls, surfaces, and floorings. Birla White continues to introduce innovative products consistently, upgrading designers' options to create any kind of design. Hence all communication repositioned the brand as