A 100% joy experience of balloon rides at altitudes ranging from 100 to 150 ft. was introduced in India by Shelax. The experience was further developed into a balloon park, given the lack of family fun zones. The park had five balloons offering the paraballoon experience. Plus it had live music, dance floor, food counters, and engaging games. But what the park actually offered was a rare direct advertising opportunity to sponsors with the high-heeled, adventurous and young-at-heart gentry. An opportunity to splash the company's logo/brand along with its message across the park and above all on the Soaring balloons, commanding top of the world visibility for top-of-mind recall. So the project just said one thing to potential sponsors -