Shri Adhikari Brothers Entertainment Television Network Limited was the leading television software producer. Being the chief content provider to the national channels in India with programs that were channel drivers, With the highest TRP ratings that redefined Prime Time, every time it slotted its programmes at a time which no one watched. Its programmes broke the conventions of television programming and brought in new, unexplored possibilities of humor, true-to-life suspense thrillers and emotional dramas that moved and touched hearts. The company's corporate communications as well as content advertising was based on the company's entertaining and innovative strength, which none could measure. Its advertising tone was a compelling, must see and topical Communication reiterates it as: