German Chemicals Pvt. Ltd. - An ambitious, multi-brand company started by an enterprising, ex Hindustan Lever tehnocrat, is launching high performing, cost-effective soaps, detergents, hair oils, etc.
The products have the potential to capture market shares radically, owing to their superior quality and affordable pricing. The company's image needed to associate with a common man's world. Hence, most communication is developed with easy-to-understand visuals in the tone and language of a middle-income group housewife, which is colloquial Hindi. E.g. FOMO detergent powder & cake promise: