A multi-crore company in the healthcare business launched an exclusive unit for women's health, in 1999 by the name Foreva. The unit introduced a 100% vegetarian protein based nutrition supplement. Nutreva, a health drink made from the most concentrated source of Soy, from Dupont, USA.

Being vegetarian, Nutreva soya drink not only fulfills the nutritional requirement, but also builds lean tissue and fights fat formation in the body. Nutreva keeps a woman healthy, active and better prepared at all stages of her life. It was positioned as: