Unlike the earlier days, where viewers had no choice but to watch TV or switch it off, competing channels have stretched the viewers' wants to an immeasurable level. As a result, every channel, production house and idea generator is in quest for a magic program-mix that can glue maximum eyeballs.

Nothing corroborates the statement 'Content is King' better than this scenario. Content that's as vivid as life - Changing, Compelling and Captivating.



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